highlights
about action
action in 2022
sustainability
people
planet
product
partnership
future
governance
appendix
Future
From supplier to customer, our colleagues commit to strengthening our unique customer- and value proposition, driving our international expansion, optimising our simple and scalable operational model, treasuring our people and making sustainability accessible. We use our financial and natural resources wisely, this way we create a future-proof Action with a strong balance sheet.
Especially, in times of inflation and expected recession, our low-priced products of good quality are of value to our customers.
Action needs to grow responsibly, in terms of expanding further and faster to new countries, reaching more customers with our stores, our assortment, and our excellent teams and strengthening our sustainability initiatives. As Action continues to grow, our supply chain will keep changing and expanding as well. The post-pandemic economic effect, the effects of climate change, the ongoing conflict in Ukraine and other geopolitical tensions expose the vulnerabilities of today’s global supply chains. That is why we will continue to work together with our suppliers, other key partners and stakeholders to innovate and drive sustainable principles throughout our value chain. This means we will grow responsibly and efficiently while we create value and surprise for our surroundings and new jobs and opportunities for our employees.
Green solutions
Product Owner ECO delivery Gary Downes from Maersk;
“Ambitious CO² footprint goals cannot be achieved alone and we are proud to partner with Action. Innovative companies like Action help build and scale a market for cost competitive green solutions. Sustainable supply chains are possible and now there is choice. With Action’s commitment to green fuels, the emissions from Action’s ocean transportation will be reduced by 90% in 2023.”
Read more
Action for the future
We will also continue our work on the ambitions and goals of our Action Sustainability Programme. Our four pillars of sustainability will create more value for our employees, suppliers, customers, planet and community, and shareholders.
Together we create a diverse and inclusive workforce, that enhances personal growth and teamwork. The rollout of our People strategic plan between 2023 and 2025 will contribute even further to this outcome.
Employees
For our customers, we make sustainability accessible and offer affordable products. We will continue to improve our communication in the coming years, to better inform our customers of our product quality and sustainability efforts. We are also making progress in increasing our accessibility by growing our online assortment. We sold over 300 new products online in 2022 and in 2023 we are going to increase our online assortment. Our plan is to expand our online assortment even further in size and reach. We are planning to launch our webshop in Belgium from Q2 2023, so we can offer our Belgium customers an online product assortment in addition to our in-store offer. Our Action App will be rolled out into more countries, so customers have access to our digital services 24/7. Furthermore, we will continue to explore opportunities for our e-commerce proposition and innovative digital solutions.
Customers
Suppliers
Together with our suppliers we work towards a sustainable supply chain and a resilient business environment. Our Product pillar strives for transparency in our supplier relationships and stronger collaboration that leads to innovation in terms of circularity and responsible sourcing and packaging.
Planet and community
We optimise our impact on our environment and its people by implementing our ASP strategy. The four pillars of our strategy are solidly based in renowned and sound sustainability frameworks, benchmarks and metrics and guide us towards reaching our sustainability targets. Partnerships with NGOs, governance agencies and other organisations are essential to Action. We value the exchange of know-how and resources, as together we have a more positive impact than alone. That is why we strive to keep our partnerships strong and are always open to forging new partnerships.
Shareholders
We ensure a strong balance sheet, and a healthy, resilient business operation, by actively envisioning potential future challenges and uncertainties. We consider their implications for our business model and ASP strategy.
Action identified eight principal risks that are the result of changes in external circumstances. In some cases, we observe a risk-increasing trend and in others the risk is perceived as relatively stable. Sustainability risk is an increasing risk. Therefore, in 2023 we will take the next step in our ASP strategy by conducting a double materiality analysis, which means that we will take the negative impact of sustainability matters and the accompanied risk to Action’s business continuity into account as well. The double materiality, in addition to our TCFD results, will enable us to further integrate risk into our ASP strategy. In this way we will also prepare for the new EU Corporate Social Responsibility Directive (CSRD), which contains reporting on both risk and impact as an essential requirement. The CSRD will be applicable to Action from 2025 and onwards.
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Governance
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Partnership
Governance
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Shareholders
We ensure a strong balance sheet, and a healthy, resilient business operation, by actively envisioning potential future challenges and uncertainties. We consider their implications for our business model and ASP strategy.
Action identified eight principal risks that are the result of changes in external circumstances. In some cases, we observe a risk-increasing trend and in others the risk is perceived as relatively stable. Sustainability risk is an increasing risk. Therefore, in 2023 we will take the next step in our ASP strategy by conducting a double materiality analysis, which means that we will take the negative impact of sustainability matters and the accompanied risk to Action’s business continuity into account as well. The double materiality, in addition to our TCFD results, will enable us to further integrate risk into our ASP strategy. In this way we will also prepare for the new EU Corporate Social Responsibility Directive (CSRD), which contains reporting on both risk and impact as an essential requirement. The CSRD will be applicable to Action from 2025 and onwards.
Planet and community
We optimise our impact on our environment and its people by implementing our ASP strategy. The four pillars of our strategy are solidly based in renowned and sound sustainability frameworks, benchmarks and metrics and guide us towards reaching our sustainability targets. Partnerships with NGOs, governance agencies and other organisations are essential to Action. We value the exchange of know-how and resources, as together we have a more positive impact than alone. That is why we strive to keep our partnerships strong and are always open to forging new partnerships.
Suppliers
Together with our suppliers we work towards a sustainable supply chain and a resilient business environment. Our Product pillar strives for transparency in our supplier relationships and stronger collaboration that leads to innovation in terms of circularity and responsible sourcing and packaging.
For our customers, we make sustainability accessible and offer affordable products. We will continue to improve our communication in the coming years, to better inform our customers of our product quality and sustainability efforts. We are also making progress in increasing our accessibility by growing our online assortment. We sold over 300 new products online in 2022 and in 2023 we are going to increase our online assortment. Our plan is to expand our online assortment even further in size and reach. We are planning to launch our webshop in Belgium from Q2 2023, so we can offer our Belgium customers an online product assortment in addition to our in-store offer. Our Action App will be rolled out into more countries, so customers have access to our digital services 24/7. Furthermore, we will continue to explore opportunities for our e-commerce proposition and innovative digital solutions.
Customers
Together we create a diverse and inclusive workforce, that enhances personal growth and teamwork. The rollout of our People strategic plan between 2023 and 2025 will contribute even further to this outcome.
Employees
Action for the future
We will also continue our work on the ambitions and goals of our Action Sustainability Programme. Our four pillars of sustainability will create more value for our employees, suppliers, customers, planet and community, and shareholders.
Green solutions
Product Owner ECO delivery Gary Downes from Maersk;
“Ambitious CO² footprint goals cannot be achieved alone and we are proud to partner with Action. Innovative companies like Action help build and scale a market for cost competitive green solutions. Sustainable supply chains are possible and now there is choice. With Action’s commitment to green fuels, the emissions from Action’s ocean transportation will be reduced by 90% in 2023.”
Read more
Future
From supplier to customer, our colleagues commit to strengthening our unique customer- and value proposition, driving our international expansion, optimising our simple and scalable operational model, treasuring our people and making sustainability accessible. We use our financial and natural resources wisely, this way we create a future-proof Action with a strong balance sheet.
Especially, in times of inflation and expected recession, our low-priced products of good quality are of value to our customers.
Action needs to grow responsibly, in terms of expanding further and faster to new countries, reaching more customers with our stores, our assortment, and our excellent teams and strengthening our sustainability initiatives. As Action continues to grow, our supply chain will keep changing and expanding as well. The post-pandemic economic effect, the effects of climate change, the ongoing conflict in Ukraine and other geopolitical tensions expose the vulnerabilities of today’s global supply chains. That is why we will continue to work together with our suppliers, other key partners and stakeholders to innovate and drive sustainable principles throughout our value chain. This means we will grow responsibly and efficiently while we create value and surprise for our surroundings and new jobs and opportunities for our employees.